DESIGN

Living personal brands, built as systems. I design small, self-contained brands that behave less like static identities and more like living structures. They publish, update, archive, and present themselves—quietly, automatically, and with intent. Rather than logos alone, I work on identity ecosystems: visual language paired with lightweight automation. These systems respond to rhythm—work being made, seasons changing, ideas evolving—without constant manual upkeep. The focus is on tiny brands: personal, studios, and micro-ventures that value clarity over scale. Seeds rather than campaigns. Designed once, then allowed to live. What I build may include: – self-updating portfolios and contact points – adaptive symbols and signatures – personal archives that remember work over time – editorial systems that summarize, not shout But the goal is always the same: a coherent presence that takes care of itself. Design here is not decoration, and automation is not novelty. It’s art direction for continuity.

AY Identity Design

This project presents a complete personal identity built around a custom typographic monogram and a coherent editorial system. Designed to scale across web, stationery, social media, and print, the identity demonstrates how subtle typographic decisions — spacing, weight, rhythm — can create presence without noise. The project is offered as a reference and as a purchasable model for bespoke personal branding, tailored for individuals seeking clarity, coherence, and longevity in their visual identity.

2026

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